Solly Assa and Sam Gabbay make Investr Cap to help capitalize opportunity

Ask any startup what the single most important element to success is and — more often than not — the answer will be money. Financing always ranks as a high priority for the small fish trying to make it happen in the big pond of business. But it’s important to know where this cash comes from and what will come with it. These are actually the most important details to a startup. Startups need investors who bring not only smart money to the table, but also their networks and business acumen. Smart money works best for startups when nascent businesses pair with investors who provide a holistic approach to business. They can help in hiring the best talent, attracting interest from the most relevant stakeholders, securing a continuous presence in the press, avoiding pitfalls and, ultimately, fulfilling ambitions.

Cassa Hotel and Residences, A Solly Assa Property, Creates A Home Away From Home Feeling.

In today’s world of traveling, most folks tend to stay in an Airbnb or hotels. However, Airbnb’s pose unwelcome surprises such as unreachable hosts, strange odors, or even loud neighbors. On the other hand, hotels can feel soulless and unwelcoming, and the lack of a kitchen can make travelers longing for some home-made food. When people travel, they want to feel not only immersed in a new city but also feel right at home. Based in the heart of New York City, Cassa Hotel and Residences gives a blend between the trusted hospitality of a hotel, while also maintaining the unique, cultural flavor of an authentic home. To give some background, Cassa was built from the ground by Solly Assa, who serves as the CEO and founder. He is a leader in New York Real estate, and he earned this title by being proactive about market trends and acting on it. The facilitation of sales is driven by Compass group, which is a leading real estate broker that uses digital technologies with real estate in a unique way.

Real estate, art, and technology combine forces to create artech hosted by Solly Assa

Solly Assa, Founder and CEO of Assa Properties, and Sebastian Lopera, a leading Real Estate Agent in New York City, hosted a never-been-done-before immersive ARTech Cassa event on June 30th, which celebrated beautiful and state of the art design trends, along with an appearance by celebrity and Iron Chef Alex Guarnascehlli who represents Butter Restaurant.

Sebastian represents Compass group, which is a leading real estate broker that uses digital technologies with real estate in a unique way. Compass was brought in by Assa Properties to facilitate sales of units. To learn more about Compass’ offerings, visit their website.

New York Rapper Moves Into Cassa Hotel

Moroccan-born New York rapper French Montana is living it up in a $50 million extravagant penthouse at the Cassa Hotel and Residences, at 70 W. 45th St.  The Theater District skypad would be perfect on the set of a Kardashian reality TV show, but Montana’s relationship with Khloe Kardashian is long over, though the two remain friends. (It was a “real dope relationship” as “the love was real,” Montana once said in an interview.)

Showtime “House”

The Showtime “House” project is a unique, highly publicized project celebrating its third successful year in collaboration with top architects, interior designers, and media specialists. Showtime pairs them with one of their infamous shows, and the designers are given carte blanche to transform a coveted New York City architectural space in response to the show’s themes. This year, the space was set in the penthouses of Enrique Norton’s recently opened Cassa Hotel and HUSH was invited to be one of the selected designers.