Solly Assa is founder and developer of Assa Properties, a New York City based company established in 2000 which has been developing and investing in major residential, retail and commercial properties. For this promising entrepreneur, real estate has never been a stepping stone to something bigger and better. His long-term commitment to the industry has thought him some valuable lessons, and it proved him that real estate is not a short-term business. Being in the industry for so long time has allowed him to see every aspect of it. As the developer and owner of Assa Properties, Solly Assa uses his acquired skills to successfully identify and capitalize on development opportunities. The real estate market is nothing like the stock market, and you simply can’t thrive by purchasing a property today and selling it tomorrow.
He has invested a lot of time and effort in forging strong, long-lasting relationships because Solly Assa believes that personal interaction is a crucial part of ensuring that every client is matched with the property that suits their needs best, regardless whether it is commercial or residential. For more than a decade, Assa Properties has developed and invested in residential, retail and commercial properties, and since then, the company has acquired more than 3 million square feet of assets in the United States and Mexico. In 2002 the firm began acquiring buildings in some of New York City’s most distinctive neighborhoods, including 743 Fifth Avenue and 6 Times Square and it continues to provide full spectrum of residential, retail and commercial properties to the market.
With an eye towards building luxury retail and hotel experiences, Assa made a recent addition to his portfolio and the company’s with Cassa Hotel and Residences at 70 West 45th Street in New York City. Foreseeing buyers’ plans to combine the units and make larger apartments, he designed this project to accommodate the combined duplexes and triplexes desired by his clients. Thanks to the ideal location for both business and leisure travelers, just one block from Times Square, 17 of the 57 residential units have already been sold. Available for sale or rent, the 57 luxury full-service Cassa Hotel residences with premium hotel services to their full-time residents, remains wholly owned by Assa Properties. With a proven track record Solly Assa offers investors and buyers peace of mind, as they can rest assure that they are receiving the best quality, service and value there is to offer.