Buying or selling a home is a major financial and emotional undertaking that takes time, knowledge and negotiating skills. Thanks to the proliferation of the Internet, we now live in a do-it-yourself age with an endless supply of information readily available online. Because of this quick and easy access to information, people often wonder why should they hire real estate agents and not simply do the work themselves through the Internet or popular marketing and advertising channels, and eliminate the agent’s commission of the sale price. However, there’s a good reason why almost 90% of sellers use listing agents. While doing the work yourself, without representation, can save you from the significant commission rates that most real estate agents command, in the long run, you could also end up paying even more than a realtor’s commission.
In order to gain some insight on the perks of hiring a real estate agent, and to find out what kind of qualities you should be looking for when scouting around for an agent, we spoke with Solly Assa, an experienced real estate professional. Like most industries, real estate also changes over time, but the qualities that make a top-performing practitioner, do not. In our chat with Solly Assa, owner, and CEO of Assa Properties, we discovered summoned up the most important skills that every good real estate agent should have.