- November
Posted By : Solly Assa
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Bar Gonzo Opens at Assa Properties’ Cassa Times Square Hotel

In addition to the Italian-American, farm-to-table tapas offerings – which will be the main culinary focus – Bar Gonzo will offer an abundance of specialty cocktails to choose from on the menu. The food menu will be curated by Chef and owner R.L. King, a veteran of both The Heath and Gallow Green at the McKittrick Hotel, il Buco, and Hundred Acres at Five Points. Drinks will be crafted by beverage consultant Tim Cooper who is also known for his work at the Flatiron Lounge and Montauk’s Surf Lodge. Bar Gonzo is owned by the team that created Ronnybrook Farms and The Tippler in Chelsea Market.

The Bar Gonzo concept fuses well with that of Cassa’s, which offers the very best in high-end luxury. Guest rooms are inspired by the refined luxury and relaxed residential vibe of an elegant Manhattan apartment – boutique rooms are an urban retreat from the city’s hustle and bustle. Additionally, Cassa offers a variety of serviced apartment rentals (studio, 1 Bedroom, 2 Bedroom and Penthouse), providing all the pleasures, perks and pampering of Cassa Hotel but in a fully-furnished private condo.


Founded by Isaac and Solly Assa, Assa Properties has been developing and investing in major residential, retail and commercial properties since 2000. The firm has acquired over three million square-feet of premier assets located throughout the United States and Mexico. Starting in 2002, Assa Properties began acquiring buildings within the New York City Area, namely 743 Fifth Avenue, 2 Herald Square and 6 Times Square — originally the Knickerbocker Hotel built by John Jacob Astor — with an eye towards building luxury retail and hotel experiences in some of the New York City’s most distinctive neighborhoods. They have since evolved their original vision with two developments: Cassa Hotel and Residences in Midtown Manhattan and Cassa Times Square Hotel and Residences, just south of Midtown West. Each project represents full-service luxury hotels and condominiums offering premium hotel services to their full-time residents.